Technology
Glasses
Interaction Design I
4 weeks
Serifa, Aktiv Grotesk
Logo, Website
The goal with the Luna.io rebrand was to create a visual experience that feels trustworthy, simple, and forward-thinking. By refreshing the brand identity and improving the user experience, users can feel confident taking the prescription glasses journey online.
Reviewing Luna’s website revealed missed opportunities to engage users and communicate the platform’s full potential. The brand felt static and underpowered, lacking the interactive elements and content necessary to inspire confidence. To solve this, I pushed toward a more modern and refined direction that highlights Luna’s advanced features while creating a more inviting and intuitive user experience.
To align with Luna’s evolved identity, I refined the logo for greater clarity and balance while preserving its approachable, playful character. The updated mark now fits seamlessly within the refreshed visual system.
Luna’s final design brings clarity and confidence to the forefront with structured layouts, expressive gradients, and a soft, tech-forward color palette. Grid overlays and bold typography create a sense of precision, while custom icons and product visuals add personality and trust. The result is a user experience that feels refined, approachable, and aligned with Luna’s mission to make vision care smarter and more intuitive.
